Bare Essence: The Indian Perfume Brand Crafting Scents for Characters, Not Just Noses

Bare Essence Founder - Mr Oohil Anand

In conversation with Oohil, the founder redefining fragrance for a new generation.

Bare Essence: The Indian Perfume Brand Redefining Scent Identity

1. Inspiration Behind Bare Essence & What Makes It Different

Ohil: Bare Essence was born out of a desire to make identity-driven, bold-yet-minimal fragrances accessible in India. I wanted scents that feel personal — rooted in character, not just notes. What sets Bare Essence apart is our focus on storytelling-led perfumes, a premium feel at honest pricing, and a discovery-first experience that lets customers explore before committing.

Crafted for Characters: The Philosophy Behind Bare Essence Perfumes

2. Defining the Identity of Bare Essence in Just a Few Words

Ohil: “Crafted for characters, not just noses.” Bare Essence is where boldness meets subtlety, and personality meets perfumery. Every fragrance is a mirror to a mood, moment, or mindset — more than just a scent, it’s a personal statement.

Bare Essence x Shopdibz: A Digital-First Perfume Collaboration

3. The Story Behind Collaborating with Shopdibz

Ohil: Our collaboration with Shopdibz stemmed from a shared understanding of modern consumers — impulse-driven, curious, and digitally savvy. Shopdibz’s discovery-led platform matched perfectly with our vision to make lifestyle products, like perfumes, part of an engaging and interactive shopping journey.

How Shopdibz Helps Emerging Perfume Brands Grow Online

4. How Shopdibz is Powering Bare Essence’s Growth

Ohil: Shopdibz has amplified our visibility, especially among fragrance explorers. Their social-commerce model, influencer outreach, and direct-to-consumer tools have helped us gain early traction and test product-market fit with agility — something that’s critical for an emerging perfume brand.

Breaking into the Indian Perfume Market Without Big Capital

5. Challenges of Being an Emerging Perfume Brand — and How Collaborations Help

Ohil: The perfume industry can be tough to enter without deep pockets. From managing MOQs to building trust online, the hurdles are real. Collaborations like Shopdibz help reduce the marketing burden, tap into a ready audience, and build early credibility — all without burning too much capital upfront.

Perfume Trends in India: From Personalization to Gender-Fluid Scents

6. Trends Defining the Indian Perfume Market in 2025

Ohil:

• Personalization is key — people want fragrances that feel like them.

• Mini-size discovery formats are booming, letting customers explore before buying full sizes.

• Homegrown pride is rising, with Indian brands delivering global-quality scents.

• Gender-fluid, mood-based perfumes are becoming mainstream favorites.

  
  

What’s Next for Bare Essence: Discovery Sets, AI Personalization & Skincare

7. What’s Next for Bare Essence

Ohil:

• The Vault Discovery Set — a gamified, personality-themed perfume set — launches soon.

• Expanding into Nykaa, quick commerce, and modern trade.

• Bare Skin by Bare Essence, our skincare-led extension, is planned for 2026.

• Expect limited drops, personality quizzes, and AI-aided personalization to make scent discovery more fun, immersive, and tailored.

  
  

Bare Essence isn’t just making perfumes — it’s building a movement for self-expression through scent in India. With bold collaborations, unique storytelling, and a finger on the pulse of fragrance trends, the brand is proving that the future of perfumery is personal, playful, and proudly homegrown.

Fragrance Lover’s FAQ — Bare Essence Edition

1. What makes Bare Essence different from other Indian perfume brands?

Bare Essence focuses on identity-driven fragrances that are crafted for moods, moments, and personalities — not just generic notes. The brand offers a premium experience at honest pricing and a discovery-first shopping model so customers can explore scents before committing.

2. Are Bare Essence perfumes long-lasting?

Yes — Bare Essence uses a high concentration of quality fragrance oils and long-wear fixatives to ensure lasting scent projection. On average, their perfumes can last all day on the skin and even longer on clothing.

3. Does Bare Essence offer gender-neutral fragrances?

Absolutely. Bare Essence embraces the gender-fluid perfume trend, offering scents designed for anyone who connects with them — whether floral, woody, fresh, or spicy.

4. Why did Bare Essence partner with Shopdibz?

Shopdibz’s social-commerce platform aligns perfectly with Bare Essence’s vision of discovery-based shopping. The partnership helps the brand reach fragrance explorers, gain visibility, and grow without heavy upfront marketing costs.

5. What are the current perfume trends in India?

According to Bare Essence’s founder, the biggest trends are:

• Personalized perfumes tailored to individual preferences.

• Mini-size discovery kits for trial before full-size purchases.

• A growing shift toward homegrown Indian perfume brands over imported ones.

• The rise of mood-based and gender-neutral fragrances.

  
  

6. Where can I buy Bare Essence perfumes?

Bare Essence perfumes are available on their official website and through Shopdibz..

7. Does Bare Essence ship across India?

Yes — Bare Essence offers pan-India delivery with secure packaging to ensure your perfume arrives in perfect condition.

8. Are Bare Essence perfumes cruelty-free?

Yes, all Bare Essence perfumes are cruelty-free and made without testing on animals, in line with ethical beauty practices.