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Stop Calling It Boho. It's Indian.The West's Festival Fashion Problem
The Boho Renaissance may be dominating global fashion, but its roots run deep into Indian craftsmanship. From Coachella's festival fashion to luxury runways, this editorial explores how South Asian textiles, artisan techniques, and heritage-inspired designs have been rebranded as "boho"—and why it's time the fashion industry acknowledged the cultures that inspired one of its biggest trends.

Isabella Carter
Jun 285 min read
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